Simon Lowden, chief marketing officer for PepsiCo’s Americas beverages, says the idea for Kickstart came about after the company learned through consumer research that Mountain Dew fans were looking for an alternative to traditional morning drinks such as coffee, tea and juice.
It also comes in the same 16-ounce cans as popular energy drinks made by Monster Beverage Corp., which also offers options with juice content. Article contentīut Kickstart, which comes in flavours such as “energizing orange citrus” and “energizing fruit punch,” could nevertheless give the company a side-door into the fast-growing energy drink market without getting tangled in any of its controversies. This advertisement has not loaded yet, but your article continues below.
PepsiCo said it doesn’t consider Kickstart to be an energy drink, noting that it still has far less caffeine than drinks such as Monster and Red Bull and none of the mysterious ingredients that have raised concerns among lawmakers and consumer advocates. Unfortunately for coffee lovers, the 16-ounce size of Starbucks coffee contains 330 mg - about 75% of Health Canada’s recommended daily dose of the stimulant. enjoy a caffeinated drink every day.īut research from Health Canada says a healthy dose of caffeine for the average adult is 400 mg per day. According to the American Food and Drug Agency (FDA), at least 8o% of adults in the U.S. Starbucks denies these findings, saying a grande beverage only contains 140 mg.Ĭaffeinated bevvies have long been the go-to drinks for those looking to perk up energy or alertness. A grande cup of Starbucks coffee contains 75% of a person’s daily allowance of caffeine, according to data collected by Chemical and Engineering News (CEN).
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